Terms of Service.

01 Definitions

The words we use.

To keep the rest of the Terms readable, we use defined terms throughout. They mean the following.

Account

The personal account you create at unbrokenclub.com or in the Unbroken Protocol iOS app, linked to your email address.

Coaching Programme

The coaching tier you have purchased, currently "The Build", "The Protocol" or "The Block", together with any included services described in Section 3.

Club

The physical training premises at Unit 24a, The Tay Building, London NW10 3HA, and any other location we designate from time to time for in-person sessions.

App

The Unbroken Protocol mobile application available on the Apple App Store, including its associated services such as Protocol Score, daily stack, breathwork, and integrations with third-party wearables.

Consumer

An individual entering into a contract with us for purposes wholly or mainly outside their trade, business, craft or profession, as defined in the Consumer Rights Act 2015.

Cooling-Off Period

The 14-day period after the day you enter into a Coaching Programme contract, during which a Consumer may cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

R.A.C.E. Framework

Our proprietary coaching framework. Recover, Align, Condition, Execute, used to phase training across a programme.

02 Agreement & eligibility

Who can sign up, and when these Terms bind you.

2.1 When you accept these Terms

You enter into a binding contract with us at the earliest of the following: (a) completing a purchase via Stripe checkout for any Coaching Programme; (b) creating an Account on the website or in the App; (c) attending any in-person session at the Club. A contract is only formed when we accept your order; we may decline to do so at our discretion.

2.2 Eligibility

You must be at least 18 years old and legally able to enter into a binding contract. By agreeing to these Terms you confirm that you meet both requirements.

2.3 Information you provide

You agree that all information you give us during onboarding, including health information, training history, and contact details, is true, complete and current. You will notify us promptly if any of it changes.

03 The services

What you've bought.

We offer coaching in three tiers, each running for a defined block. The exact deliverables of each tier are set out in your individual coaching proposal and re-confirmed in the email confirmation sent at the point of purchase, and re-stated below. Where your individual coaching proposal or email confirmation and these Terms conflict, that documentation prevails for current commercial detail (price, included items); these Terms prevail for legal effect.

3.1 The Build (Tier One)

A 16-week, periodised 70.3 training plan with disc-safe strength & conditioning programming, ADHD-aware weekly cadence (Monday plan-set, Friday review), baseline sleep guidance, Strava integration, weekly 1:1 video call, and 48-hour WhatsApp response. Foundation session at the Club at the start of the programme.

3.2 The Protocol (Tier Two)

Everything in The Build, plus full access to the Unbroken Protocol App, bespoke wearable-stack integration (Apple Health, WHOOP, Oura), nutrition integrated with training, bi-weekly 30-minute integration calls, and 24-hour WhatsApp access.

3.3 The Block (Tier Three)

Everything in The Protocol, plus two calls per week (Monday strategic, Thursday tactical), twice-weekly ADHD-aware check-ins, one in-person session during the build and one post-race, direct coordination with your physio on disc work, race-week concierge, four-week post-race integration block, and 12-hour response window.

3.4 What is not included

Coaching does not include: race entry fees, equipment, supplements, travel, accommodation, or medical or physiotherapy treatment. We do not provide nutrition prescription requiring registered-dietitian credentials; nutrition guidance is general performance-nutrition coaching only.

3.5 Changes to the Coaching Programme

We may adjust the structure, timing or content of your Coaching Programme based on your physical readiness, your nervous system scores, your race calendar, or training-load data we observe. Material changes that reduce the value of what you've bought will not be made without your agreement.

04 Pricing, payment & subscriptions

How billing works.

4.1 Price

Prices for each Coaching Programme are agreed individually with you when you apply, set out in British Pounds (GBP) in your coaching proposal, and re-confirmed in the email confirmation sent at the point of purchase. Unbroken Protocol Ltd is not currently VAT-registered, so prices are not subject to VAT. The price you pay is the price shown at checkout.

4.2 Payment methods

Payments to Unbroken Protocol may be made by either of the following methods:

• Credit or debit card via Stripe. The default at online checkout. Card payments are processed by Stripe Payments Europe, Limited. We do not store your full card details; Stripe stores them securely under its own terms. You authorise us to instruct Stripe to charge the payment method you provided at checkout for all amounts due under your Coaching Programme.
• Direct bank transfer to our Barclays business account (UK only), where agreed with us in advance. Bank transfer is typically used for upfront payment of multi-month blocks or where card payment is not practical. Bank transfer details will be provided directly by us when this option is used; please do not send funds to any account details received through any other channel.

4.3 Subscriptions and renewal

Where you select a monthly plan, the subscription renews automatically each month on the same date as your initial purchase, for the duration of the programme block (typically 16 weeks for The Build, The Protocol and The Block). You can cancel the renewal at any time before the next billing date via your Account, the Stripe customer portal, or by emailing welcome@unbrokenclub.com.

4.4 Upfront payment option

Where you elect to pay the full programme upfront, we apply the discount shown at checkout. Upfront payments cover the entire programme block in advance; refunds are governed by Section 5.

4.5 Failed payments

If a renewal payment fails, we will retry the charge in line with Stripe's standard retry schedule and notify you by email. We may invite you to clear the outstanding balance by direct bank transfer to our Barclays business account. If payment remains outstanding after a reasonable period, we may suspend access to the App, the Club, and other Coaching Programme elements until the balance is cleared. We will not retroactively delete content or data already created in your Account.

4.6 Price changes

We may change the price of new sign-ups at any time. For existing subscribers, any price change will not apply during a current programme block and we will give you at least 30 days' written notice before any change takes effect.

05 Cancellation, cooling-off & refunds

How to cancel, and what gets refunded.

5.1 Your statutory 14-day right to cancel CCRs 2013 reg. 29

If you are a Consumer and you bought a Coaching Programme through this website or by other distance means, you have the right to cancel the contract within 14 days of entering into it, without giving any reason. This is your statutory cooling-off period.

5.2 How to cancel during the cooling-off period

To exercise the right to cancel, you must inform us of your decision by a clear statement (for example, a letter sent by post or email) before the 14-day period expires. You may use the model cancellation form below; you are not required to.

5.3 Starting the service inside the cooling-off period CCRs 2013 reg. 36

If you ask us to start delivering the Coaching Programme before the 14-day cooling-off period ends, which is what most of our Clients want, at checkout you will be asked to:

1. Make an express request that the service begin within the cooling-off period; and
2. Acknowledge that you will lose the right to cancel once the service has been fully performed.

If you cancel during the cooling-off period after the service has begun, you must pay an amount which is in proportion to what has been supplied up to the point of cancellation, compared with the full contract. We will refund the balance within 14 days of receiving your cancellation, to the same payment method you used.

5.4 Cancellation after the cooling-off period

After the 14-day cooling-off period ends, you may cancel future months of a monthly subscription at any time before the next billing date. Once a billing month has begun, that month's coaching is committed and not refunded, because the service is performed across the month rather than at a single point.

5.5 Refunds where we are at fault

Nothing in this Section limits your remedies under the Consumer Rights Act 2015 (see Section 9). If we do not perform the service with reasonable care and skill, or within a reasonable time, you may be entitled to a repeat performance or a price reduction.

5.6 Refunds where you are at fault or change your mind outside cooling-off

Outside the cooling-off period and outside Section 5.5, refunds for coaching already delivered are not given. This includes circumstances where you are unable to attend due to injury, travel, work commitments, change of mind, or other personal reasons. We may, at our discretion and on a goodwill basis, pause or postpone your programme; any such accommodation does not create a precedent for future requests.

06 Health, safety & physical activity

Training is exertion. We need to know your body.

6.1 Pre-Activity Readiness Questionnaire (PAR-Q+)

Before your first session, you must complete and sign our health screening and waiver at unbrokenclub.com/par-q. It is based on the PAR-Q+, the international consensus standard for pre-participation screening. It asks about: cardiovascular conditions; chest pain; balance, dizziness or loss of consciousness; chronic medical conditions; current prescribed medications; bone, joint or soft-tissue problems; and whether your doctor has restricted you to medically supervised activity. You must answer truthfully and completely. The signed form is stored as a legal record.

6.2 Medical clearance

If your answers indicate any condition that may make exercise unsafe without medical supervision, we will require you to provide written clearance from a qualified medical practitioner before starting or continuing the Coaching Programme. We may decline to begin training until clearance is provided.

6.3 Ongoing disclosure

You must tell us as soon as practical about any new injury, illness, medication change, or other health change that may affect your training. We will adjust your programme accordingly. Continuing to train without disclosing such a change is at your own risk.

6.4 Right to refuse, suspend or modify

We reserve the right to refuse to begin, suspend, modify, or terminate any session or Coaching Programme element where, in our reasonable judgement, continuing would risk your health and safety. Where we suspend or terminate on these grounds, any refund follows Section 5.

6.5 Not medical advice

Coaching, including the App, the R.A.C.E. Framework, nutrition guidance, sleep guidance, breathwork, meditation and S&C programming, is performance coaching and educational content. It is not medical advice and is not a substitute for consultation with a qualified healthcare professional. If you are unsure whether an activity is safe for you, stop and consult your doctor.

6.6 Wearable data & readings

The Protocol Score and other readouts in the App are derived from third-party wearable data (Apple Health, WHOOP, Oura, Garmin and similar). They are guidance for your training decisions, not medical readings. We are not responsible for the accuracy of third-party device data.

6.7 Assumption of inherent risk volenti non fit injuria

By signing the PAR-Q+ waiver and starting a Coaching Programme, you voluntarily accept the inherent risks of physical exertion — including muscle soreness, strains, sprains, soft-tissue injury, joint injury, falls, cardiovascular events, heat exhaustion, dehydration, and aggravation of pre-existing conditions. These inherent risks are part of the activity itself and are not caused by us. Your acceptance of inherent risks does not, and is not intended to, exclude our liability for any loss caused by our negligence (see Section 13).

6.8 Professional standards & insurance

Our coaching is delivered to professional standards consistent with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) Member Code of Conduct, where applicable. We hold the insurance set out in Section 7.5. Certificates available on request.

07 At the club & in-person sessions

The premises rules.

7.1 Premises

In-person sessions take place at the Club. You are responsible for arriving in good time and ready to train. We reserve the right to refuse entry to anyone we reasonably believe to be impaired (alcohol, drugs, or other), unwell, or otherwise unfit to train safely.

7.2 Booking and attendance

Sessions are scheduled by mutual agreement and re-confirmed in advance. If you are unable to attend a scheduled session, please give at least 24 hours' notice. Sessions cancelled with less notice may not be rescheduled and will not be refunded.

7.3 Personal property

You are responsible for your own personal property at the Club. We do not accept liability for loss of or damage to belongings except where caused by our negligence.

7.4 Recording

You may not film or audio-record any coaching session, in person or remote, without our prior written consent. From time to time we may wish to film for content or supervision purposes; we will always seek your consent first.

7.5 Insurance

We hold Public Liability insurance and Professional Indemnity insurance in respect of our coaching services and the Club premises. Certificates of insurance are available to Clients on request by emailing welcome@unbrokenclub.com. You remain responsible for arranging your own personal accident, health, travel, and equipment cover as appropriate to your participation.

08 Code of conduct

How we expect everyone to behave.

The Club is a respectful, performance-focused environment. We expect every Client to:

• Treat coaches, staff, and other Clients with courtesy and respect.
• Communicate openly about training, fatigue, life load, and any factors affecting performance.
• Respect confidentiality, what is discussed in coaching stays in coaching, save where disclosure is required by law or to protect health and safety.
• Not engage in harassment, discrimination, threatening behaviour, or any conduct that compromises the safety or dignity of others.

Breach of this Code may result in suspension or termination of your Coaching Programme without refund of coaching already delivered, depending on the severity of the breach.

09 Service standards & warranties

What we promise.

The Consumer Rights Act 2015 implies into every consumer contract for services that we will:

• Perform the service with reasonable care and skill CRA 2015 s.49
• Perform the service within a reasonable time, where no time is fixed CRA 2015 s.52
• Provide the service for a reasonable price, where no price is fixed CRA 2015 s.51

If we do not, your statutory remedies under the Act apply, including the right to a repeat performance or, where repeat performance is not possible or is not provided within a reasonable time, a price reduction. Nothing in these Terms reduces or excludes these rights.

Beyond those statutory standards, we make no further warranties about training outcomes, including but not limited to race results, fitness gains, or weight changes. Performance depends on many factors outside our control, including your own engagement, recovery practices, life circumstances, and genetics.

10 Complaints procedure

If something goes wrong.

If you have a concern about your Coaching Programme or anything else, we want to know early. The procedure is as follows.

1. Raise it informally. Tell your coach or email welcome@unbrokenclub.com. We will respond within 5 working days.
2. Formal complaint. If the informal step does not resolve the issue, put your complaint in writing to the email address above marked "Formal complaint". We will acknowledge within 5 working days and provide a substantive response within 21 working days.
3. External resolution. If we cannot resolve the complaint between us, you may refer the matter, in line with their respective member complaints procedures, to: British Triathlon (the national governing body for triathlon in the United Kingdom) at britishtriathlon.org; or the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) at cimspa.co.uk. As a consumer, you also have rights under the Citizens Advice consumer service. Nothing in this Section limits your right to bring proceedings in the courts of England and Wales (see Section 18).

11 Intellectual property

Who owns what.

11.1 Our IP

All content provided as part of the Coaching Programme, including training plans, the R.A.C.E. Framework, the Protocol Score model, written guidance, App content, podcast content, and any other materials, is and remains the intellectual property of Unbroken Protocol or its licensors. You receive a personal, non-exclusive, non-transferable licence to use it for your own training only, for the duration of your Coaching Programme.

11.2 Your data

You retain ownership of the personal training data you generate. You grant us a non-exclusive licence to process that data for the purpose of delivering your Coaching Programme and improving our services. Use of personal data is governed by Section 12 and our Privacy Policy.

11.3 Restrictions

You may not: copy, reproduce, republish, distribute, sell, sublicense, or publicly disclose our materials; reverse-engineer the App; or use our content to train, fine-tune or develop competing services, including AI models.

12 Data protection & privacy

How we handle your information.

We are the data controller for personal information you provide to us. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018. The categories of data we hold, the lawful bases on which we rely, our retention periods, and your rights as a data subject are set out in our Privacy Policy, which forms part of these Terms.

Where you choose to connect a wearable device or third-party service (Stripe, Firebase, Apple Health, WHOOP, Oura, Garmin, Strava, TrainingPeaks, Resend or others), that data flows under the third party's terms as well as ours. Our Privacy Policy lists all third-party processors and what they do with the data.

13 Limitation of liability

Where our responsibility ends.

13.1 What is never excluded CRA 2015 s.65 · UCTA 1977 s.2(1)

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) breach of the terms implied by sections 49 to 52 of the Consumer Rights Act 2015 (services performed with reasonable care and skill, in a reasonable time, for a reasonable price); (d) defective products under Part 1 of the Consumer Protection Act 1987; or (e) any other liability that cannot lawfully be excluded under the laws of England and Wales. These statutory rights apply regardless of anything written in these Terms or signed in any waiver.

13.2 Where we are a Consumer's coach

If you are a Consumer, we are responsible to you for foreseeable loss and damage caused by our failure to deliver the Coaching Programme with reasonable care and skill. We are not responsible for loss or damage that is not foreseeable. Loss is foreseeable if it is obvious it will happen, or if at the time the contract was made we both knew it might.

13.3 Inherent risks of training

We are not liable for loss or damage caused by the inherent risks of physical exertion (as described in Section 6.7 and acknowledged in the PAR-Q+ waiver) where such loss or damage is not caused by our negligence. This includes ordinary muscle soreness, fatigue and the routine injury risks that come with training as accepted by you.

13.4 Health information you did not disclose

We are not liable for loss or damage to the extent it is caused or contributed to by any health condition, medication, injury or other circumstance that you knew or ought to have known about and that you failed to disclose to us in the PAR-Q+ or otherwise. This limitation does not apply where we would still have caused the loss had you disclosed the information.

13.5 Third-party services & data

We are not liable for loss or damage caused by the failure, downtime, inaccuracy, or unavailability of third-party services or data on which we depend or with which you integrate, including (without limitation) Apple App Store, Stripe, Firebase, TrainingPeaks, Strava, Apple Health, WHOOP, Oura, Garmin, Polar, and any wearable or platform integration.

13.6 Where you are a business

If you are entering into these Terms as a business (which is unusual for our services), our total liability to you in any 12-month period is limited to the amount you have paid us under your Coaching Programme during that period, and we exclude all indirect, consequential, special and economic loss (including loss of profits, loss of revenue, loss of contracts, and loss of goodwill).

13.7 No liability for results

We do not guarantee any specific training, performance, body composition, race time, or competitive result. Outcomes depend on many factors outside our control, as set out in Section 9.

14 Indemnity

When you cover us.

You agree to indemnify and hold Unbroken Protocol harmless against any claim, loss, damage, cost or expense (including reasonable legal fees) arising out of: (a) your breach of these Terms; (b) any health information you failed to disclose or misrepresented under Section 6; (c) your wilful misconduct or negligence; or (d) any claim by a third party arising from your use of our services. This Section does not apply to the extent any such liability cannot lawfully be transferred to you.

15 Force majeure

Things outside anyone's control.

We are not liable for any failure or delay in performing the Coaching Programme caused by events outside our reasonable control, including (without limitation) acts of God, war, civil unrest, government action, pandemic, fire, flood, internet or power outages, strikes, or the failure of any third-party platform on which we depend. Where such an event lasts for more than 30 consecutive days, either party may terminate the Coaching Programme with written notice; any prepaid amount for service not yet delivered will be refunded.

16 Changes to the Terms

How updates work.

We may update these Terms from time to time. When we make material changes, we will notify you by email and update the "Last updated" date at the top of this page. If a change materially affects your existing Coaching Programme to your detriment, you may terminate the Coaching Programme by giving us written notice within 14 days of the change taking effect, in which case we will refund any prepaid amount for service not yet delivered. Continuing to use the services after a change takes effect is acceptance of the updated Terms.

17 General terms

The bookkeeping clauses.

17.1 Entire agreement

These Terms, together with the Privacy Policy and any document expressly incorporated by reference, constitute the entire agreement between you and us in respect of the Coaching Programme and supersede any prior agreements, representations and understandings.

17.2 Severability

If any provision of these Terms is found to be unlawful, void or unenforceable, that provision will be severed and the remaining provisions will continue in full effect.

17.3 Waiver

A failure or delay by us to enforce any right under these Terms is not a waiver of that right.

17.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations to a successor business or affiliate, on notice to you.

17.5 No third-party rights

These Terms do not create any rights in favour of any third party under the Contracts (Rights of Third Parties) Act 1999.

17.6 Notices

Notices to us must be sent to welcome@unbrokenclub.com. Notices to you will be sent to the email address linked to your Account.

18 Governing law & disputes

Which laws apply.

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, save that if you are a Consumer resident in another part of the United Kingdom, you may bring proceedings in the courts of the part of the United Kingdom in which you reside.

19 Contact

Where to reach us.

For questions about these Terms or anything else:

Unbroken Protocol Ltd
Unit 24a, The Tay Building, London NW10 3HA
Company number: 17080010
Email: welcome@unbrokenclub.com
Web: unbrokenclub.com